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20200527 135859 (3)

Candy: Impulse Buying Statistics

Everybody loves candy! Placed in an impulse buy manner results in a very high volume of sales.

Shoppers are more inclined to make unplanned purchases at physical stores compared with e-commerce sites. While online retail is growing, its impact on impulse purchasing in not as profound.
This is because brick-and-mortar stores have more control over consumers shopping experiences compared with e-commerce sites. Retailers can make better layout decisions and have more opportunities to engage people’s senses and to influence consumers’ purchasing decisions.

A 2016 random sample survey of 1,003 American adults conducted by Princeton Survey Research Associates International and commissioned by creditcards.com showed that:

• 5 of every 6 participants claim to routinely make impulse buys

• Nearly 80 percent of impulse buyers made most of their purchases in a store, which experts attribute to the compelling draw of tangible items opposed to online pictures.

• 54 percent of these shoppers having spent $100 or more on such a purchase.

• 61 percent of consumers ages 18 to 29 routinely buy impulsively for themselves.

• Over 30 percent of all consumers make sizeable impulse buys every week, with a median purchase of $30.00.

• Over 40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping.

Because the consumers’ minds have been conditioned to enjoy the novelty of having something new, impulse buying is ingrained in all of us. The mere act of purchasing new items provokes chemical changes in our bodies. Our dopamine levels surge whenever when we make any purchase. A dose of sweet candy gives a quick tasty reward.

We are all hardwired to buy. How retailers can get customers to buy more on the fly depends on a strategic addressing of human nature. It’s all about compelling consumers to make a purchase with attractive displays, great selections and low prices. Giving them what they want during the magic of the moment.
Polo

Dressing for Success

Even though vending is a simple, laid-back business, the importance of looking professional cannot be understated. It is not expected for you to wear suit and tie. That would be overdoing it, and that “look” would actually make things backfire.

Dressing in business casual is strongly suggested for maximum results. Save the torn-up jeans and wrinkled t-shirt for your free time when you are not working.
As you are starting a vending business, you will want to make sure you put your best foot forward, and that means no flip flops!

Everybody has strong points that they can accentuate. Putting on a nice shirt button-up or polo shirt is another very good professional step that will make you look positive all the way.

Dressing the part is also good for programming your mental psyche. The feeling of putting on work clothes puts you in motion for success. It’s like getting into character for a movie star or actor.

By setting yourself apart from everyone else, chances are you will be able to get into those extra profitable accounts while your competitors are left in the dust.

Whether you are doing soda machines, bulk candy vending or simple honor boxes, these common sense rules apply.
These days, there’s quite a few competitors that do not behave professionally. You will have a great advantage over them by following these simple rules and dressing for success!